Podcasts are the Holy Grail for advertisers

Wired magazine says research in from Apple shows that podcast listeners are super loyal and do not skip ads. The data was a long time coming but it is wowing podcasters and marketers alike who are pumped by the ‘stickiness’ of podcasts.

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What’s Next In Podcasting – A PM17 Recap

Forbes Magazine

This August, 1,800 podcast enthusiasts (including 120 speakers) headed to Anaheim, CA for the annual Podcast Movement conference. The conference is famously “for podcasters, by podcasters”, and focuses on collaboration and networking among attendees, in addition to education and encouragement….

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Three success stories of podcasting for small businesses

Mashable 

If done right podcasts can establish you as a thought-leader, help you connect with customers and reach them on their own schedule…

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The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson

Buffer Social Blog

Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect?

If you’re on the fence about podcasting, consider this:

21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013. (Note: latest research shows this is now up to 24%, so almost one in four listening to podcasts in US).

Now is the perfect time to start recording!

In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes (Social Media Social Hour), Tyler Anderson, about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

 

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